● Conversions forwarded server-side

Checkout — exercise the conversion path

These buttons fire the e-commerce events Relay forwards to your server-side destinations (GA4, Meta CAPI, generic HTTP, …) and that the diagnostics trace + verdict show end to end: add_to_cart and purchase with value/currency.

Pro plan — $129/yr

Add it to the cart, then complete the purchase, and watch the purchase event travel browser → ingest → store → destination in Relay's trace.

Team plan — $490/yr

A higher-value conversion so the value/ROAS tracking has some variety.

Each purchase is a real beacon to /api/event carrying value + currency props — the canonical payload your destinations receive. Add a GA4 or Meta CAPI destination in Relay and these become server-side conversions; if one rejects an event, the Overview verdict says exactly which and why.
These purchases also carry email + phone (fake, consented test data) so you can watch user-data hashing end-to-end: add a vendor preset (TikTok / Snapchat / Pinterest) with hashFields = email,phone, and the destination receives a SHA-256 of the phone — never the raw value. The email demonstrates Relay's privacy floor: it's scrubbed to [email] at ingest before anything is stored, so it can't be hashed at forward time (true email matching needs hash-at-ingest — on the roadmap).

Buy again — demo: duplicate conversion

One-click repurchase that fires a purchase with the same order_id (NW-1002) as the Team-plan purchase above. Complete that purchase first, then click this — Relay's duplicate-conversion detection flags the repeat order_id in the trace so the same sale isn't double-counted at your destinations.